php-general | 2000071

RE: [PHP] Re: [PHP-DB] E-commerce Marketing ideas?? From: Dion Vansevenant (dion.vansevenant <email protected>)
Date: 07/13/00

Try this site:

  http://www.internetmarketingchallenge.com/

They seem to have some good information. I have yet to apply anything as I
do not have a solid idea to market, but I'm learning stuff in the meantime!

Dion

*************************************************************************
* Dion Vansevenant *
* Systems & Technology Analyst dion.vansevenant <email protected> *
* RoweCom Canada Tel: (519) 472-1005 *
* P.O. Box 2382 Fax: (519) 472-1072 *
* London, ON N6A 5A7 www.rowecom.ca *
* Canada *
*************************************************************************

> -----Original Message-----
> From: Nick [mailto:nick <email protected>]
> Sent: Thursday, July 13, 2000 06:24
> To: php general mailin list; markn <email protected>;
> namnguyenphp <email protected>
> Subject: [PHP] Re: [PHP-DB] E-commerce Marketing ideas??
>
>
> hmmmm.. some sound marketing ideas there ;p
>
> btw, what do you sell ????
>
> seriously, i have also been thinking recently about internet
> marketing.....
> and haven't thought of a way to do it efficiently yet. I agree
> that spamming
> is definitely a v bad idea, be it by email mail or phone. probably one of
> the best way would be making sure the site is properly registered with the
> search engines, esp altavista and yahoo.... after that, if the
> site proposes
> truly great services, i would think that word of mouth would help it on to
> success, especially if you nudge that a little by targeted networking in
> other mediae (magazines etc...) in the sector you are focusing on....
>
> I have yet to meet an e-millionaire [keep me posted, nam !] so
> i'm not quite
> sure what the successful methods are. I would be quite curious to find out
> whether any of the big name sites were indeed started by a single person i
> his bedroom with an idea (especially the recent ones). It seems
> to me all of
> the new sites coming up are supported by heavy marketing campaigns which
> sugests intstitutionnal/corporate backers, and as to how to get that
> backing, i have no idea... but i would think that too relies more on
> interpersonnal marketing as opposed to genuine talent/ideas.... ah, that's
> what you get with a hyperactive stockmarket, people get carried away in
> investment frenzies and forget how to distinguish good business
> propositions
> from bs.... mind you, do they ever ?
>
> if anyone has any comments/suggestions on this markeing model
> please let me
> know :p
>
> -nick
>
>
>
>
> ----- Original Message -----
> From: Mark Nold <markn <email protected>>
> To: 'Nam Nguyen' <namnguyenphp <email protected>>
> Cc: <php-db <email protected>>
> Sent: Wednesday, July 12, 2000 5:09 PM
> Subject: RE: [PHP-DB] E-commerce Marketing ideas??
>
>
> >
> > So you plan on mailing or phoning 1500 people? This will cost, and is
> > regarded by a lot of people as intrusive no matter what a good deal you
> are
> > offering. Mailing lists and calling return rates are less than 1% for
> > profesionals.. again you will end up with <15 customers for a
> lot of work.
> > Find some books on the subject and start reading, dont just take my
> advise.
> >
> > Somebody suggested offering content + service for free then charging for
> > advertising and better service. I've willing handed over
> company cash for
> > these sort of services and products because i get to use them
> and evaluate
> > them and the company. If you run such a site that is good and
> popular you
> > can even make money off advertising. This seems to be the current
> > "e-business" model, time will tell how good it is.
> >
> > Personally i favour big products for big bucks to a few clients rather
> than
> > small products to millions of clients for none to little dollars. They
> both
> > work if you are customer focused but the former seems easier and less of
> > nightmare. (Its easier to keep 3 clients very happy than
> 1000000 slightly
> > happy). Having said that the 'free-business' model above also fits this.
> > Make a site that makes 1500 free users happy, guarenteed >1% will want
> > more, and be willing to pay for it.
> >
> > Also consider your market, you dont want your potential customers to be
> > people with few discretionary dollars. You want people with buying power
> > who are willing to spend on your idea, you may find that poor colledge
> > students may be unwilling to pay for the latest audio cd, but
> may pay for
> a
> > site that allows fast and secure MP3 files out of Jamacia (hey
> who knows).
> >
> > My suggestion is to target other business in successful sectors for
> > example; Mining, Oil (is on the rise again), Goverment.
> (success? but they
> > have lots of money), Other dot.com successes (I know when i
> make my first
> > $1M ill be buying those stereo monitor gogles to play Unreal T on)...
> these
> > potentials have money. Always aim for the high end of these markets.
> >
> > Do a S.W.O.T (Strengths, Weaknesses, Oportunities, Strengths)
> analysis and
> > business plan. Define your goals (making money isn't the hardest part,
> > keeping happy is), and expect setbacks. You _must_ also seek advise from
> > others on this. Write it all out then talk to a trusted and successful
> > business person. Dont trust me, talk to someone you know will be honest.
> > This is important because your idea may be worth $0 to everyone else. If
> > you write it all down it'll only cost you time, but if you start buying
> > lists, buying postage stamps or calling 1500 people you will be spending
> > your $.
> >
> > The best example i have is a guy who i went to school with who wanted to
> > grow hydroponic asparagus. Hydroponic because its the best plant
> > technology, and asparagus because he loved asparagus. Now we live in a
> > fairly remote city with a very small market for high-end hydroponically
> > grown asparagus. At the end of the day he had all the asparagus he could
> > eat, but was broke and in debt. I always wonder if he still likes
> > asparagus.
> >
> > Just because you like something doesnt mean everyone else will.
> Also just
> > because something is high tech and pretty niche doesnt mean you
> can charge
> > a lot for it. These are two of the 100's of common marketing
> mistakes i'm
> > sure you learn from a good book. (Now there's a product "Marketing for
> > Geeks", "Dating and Mating for Geeks", "Fourwheel Driving for
> Geeks"... i
> > better go patent that one ;)
> >
> > I would really think about the free-site model as it will only
> cost you a
> > small amount set up plus your time, you get to test your idea, and you
> will
> > learn heaps about marketing and business on the way. You will
> also be able
> > to assess yourself. Get a 9-5 job (or dont quit yours yet) make your
> > business work with late nights and lots of effort then the dollars will
> > come your way. Most new business start with a lot of work by one person
> (or
> > a lot of money).
> >
> >
> > This is sooooo off topic, but hey if anyone else is interested chime in
> off
> > list as ive about said all i know (wow my whole marketing experience on
> one
> > page... i'll have to put a hold on that "Marketing for Geeks" book.)
> >
> >
> > mn
> >
> > PS: Last piece of advice, never trust advice from a mailing list!!!! I
> > could be a second year marketing drop out from Toongabbie
> University. Also
> > never trust people who use too many exclamation marks or "quoted words".
> >
> > NB: I am currently looking for a co-author on the newly
> announced " * for
> > Geeks " series.... any takers for "Corporate Backstabbing for Geeks" or
> > maybe "Sales Technique for Geeks" (also titled "Lieing your Arse Off for
> > Geeks")
> >
> >
> >
> >
> > Mark Nold
> > markn <email protected>
> > Systems Consultant
> >
> > Change is inevitable, except from vending machines.
> >
> >
> >
> >
> > On Wednesday, 12 July 2000 11:14, Nam Nguyen
> > [SMTP:namnguyenphp <email protected>] wrote:
> > >
> > > Hi Mark,
> > >
> > > Thanks for your information. But I think I will mail and
> phone instead
> > > because I have seen enough of spam and don't believe in spam either.
> > >
> > > I admit that I have no experience in marketing. If you have any ideas
> to
> > > share with me and the list, I would be very interested to know.
> > >
> > > Best regards,
> > >
> > > Nam.
> > >
> > >
> > >
> ________________________________________________________________________
> > > Get Your Private, Free E-mail from MSN Hotmail at
http://www.hotmail.com
> >
> >
> 

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