php-general | 2000071

RE: [PHP] Re: [PHP-DB] E-commerce Marketing ideas?? From: Nam Nguyen (namnguyenphp <email protected>)
Date: 07/13/00

Hi Dion, Nick, and Mark.

Just take a look at the site below. Sound interesting. I'll study it
today. Thank you for your information.

  One question Mark: did you post this message in general php list? I
didn't. :) I don't know if Nick and Dion know Mark and follow the whole
thread that we have been discussing.

To all people on this list: I admit it is off topic. If anyone is
interested to share your ideas, please reply all to the people on my
included address, but take out the php list address.

Thank you.

  Nam.

>From: "Dion Vansevenant" <dion.vansevenant <email protected>>
>To: "Nick" <nick <email protected>>, "php general mailin list"
><php-general <email protected>>, <markn <email protected>>,
><namnguyenphp <email protected>>
>Subject: RE: [PHP] Re: [PHP-DB] E-commerce Marketing ideas??
>Date: Thu, 13 Jul 2000 10:27:30 -0400
>
>Try this site:
>
> http://www.internetmarketingchallenge.com/
>
>They seem to have some good information. I have yet to apply anything as I
>do not have a solid idea to market, but I'm learning stuff in the meantime!
>
>Dion
>
>*************************************************************************
>* Dion Vansevenant *
>* Systems & Technology Analyst dion.vansevenant <email protected> *
>* RoweCom Canada Tel: (519) 472-1005 *
>* P.O. Box 2382 Fax: (519) 472-1072 *
>* London, ON N6A 5A7 www.rowecom.ca *
>* Canada *
>*************************************************************************
>
>
> > -----Original Message-----
> > From: Nick [mailto:nick <email protected>]
> > Sent: Thursday, July 13, 2000 06:24
> > To: php general mailin list; markn <email protected>;
> > namnguyenphp <email protected>
> > Subject: [PHP] Re: [PHP-DB] E-commerce Marketing ideas??
> >
> >
> > hmmmm.. some sound marketing ideas there ;p
> >
> > btw, what do you sell ????
> >
> > seriously, i have also been thinking recently about internet
> > marketing.....
> > and haven't thought of a way to do it efficiently yet. I agree
> > that spamming
> > is definitely a v bad idea, be it by email mail or phone. probably one
>of
> > the best way would be making sure the site is properly registered with
>the
> > search engines, esp altavista and yahoo.... after that, if the
> > site proposes
> > truly great services, i would think that word of mouth would help it on
>to
> > success, especially if you nudge that a little by targeted networking in
> > other mediae (magazines etc...) in the sector you are focusing on....
> >
> > I have yet to meet an e-millionaire [keep me posted, nam !] so
> > i'm not quite
> > sure what the successful methods are. I would be quite curious to find
>out
> > whether any of the big name sites were indeed started by a single person
>i
> > his bedroom with an idea (especially the recent ones). It seems
> > to me all of
> > the new sites coming up are supported by heavy marketing campaigns which
> > sugests intstitutionnal/corporate backers, and as to how to get that
> > backing, i have no idea... but i would think that too relies more on
> > interpersonnal marketing as opposed to genuine talent/ideas.... ah,
>that's
> > what you get with a hyperactive stockmarket, people get carried away in
> > investment frenzies and forget how to distinguish good business
> > propositions
> > from bs.... mind you, do they ever ?
> >
> > if anyone has any comments/suggestions on this markeing model
> > please let me
> > know :p
> >
> > -nick
> >
> >
> >
> >
> > ----- Original Message -----
> > From: Mark Nold <markn <email protected>>
> > To: 'Nam Nguyen' <namnguyenphp <email protected>>
> > Cc: <php-db <email protected>>
> > Sent: Wednesday, July 12, 2000 5:09 PM
> > Subject: RE: [PHP-DB] E-commerce Marketing ideas??
> >
> >
> > >
> > > So you plan on mailing or phoning 1500 people? This will cost, and is
> > > regarded by a lot of people as intrusive no matter what a good deal
>you
> > are
> > > offering. Mailing lists and calling return rates are less than 1% for
> > > profesionals.. again you will end up with <15 customers for a
> > lot of work.
> > > Find some books on the subject and start reading, dont just take my
> > advise.
> > >
> > > Somebody suggested offering content + service for free then charging
>for
> > > advertising and better service. I've willing handed over
> > company cash for
> > > these sort of services and products because i get to use them
> > and evaluate
> > > them and the company. If you run such a site that is good and
> > popular you
> > > can even make money off advertising. This seems to be the current
> > > "e-business" model, time will tell how good it is.
> > >
> > > Personally i favour big products for big bucks to a few clients rather
> > than
> > > small products to millions of clients for none to little dollars. They
> > both
> > > work if you are customer focused but the former seems easier and less
>of
> > > nightmare. (Its easier to keep 3 clients very happy than
> > 1000000 slightly
> > > happy). Having said that the 'free-business' model above also fits
>this.
> > > Make a site that makes 1500 free users happy, guarenteed >1% will want
> > > more, and be willing to pay for it.
> > >
> > > Also consider your market, you dont want your potential customers to
>be
> > > people with few discretionary dollars. You want people with buying
>power
> > > who are willing to spend on your idea, you may find that poor colledge
> > > students may be unwilling to pay for the latest audio cd, but
> > may pay for
> > a
> > > site that allows fast and secure MP3 files out of Jamacia (hey
> > who knows).
> > >
> > > My suggestion is to target other business in successful sectors for
> > > example; Mining, Oil (is on the rise again), Goverment.
> > (success? but they
> > > have lots of money), Other dot.com successes (I know when i
> > make my first
> > > $1M ill be buying those stereo monitor gogles to play Unreal T on)...
> > these
> > > potentials have money. Always aim for the high end of these markets.
> > >
> > > Do a S.W.O.T (Strengths, Weaknesses, Oportunities, Strengths)
> > analysis and
> > > business plan. Define your goals (making money isn't the hardest part,
> > > keeping happy is), and expect setbacks. You _must_ also seek advise
>from
> > > others on this. Write it all out then talk to a trusted and successful
> > > business person. Dont trust me, talk to someone you know will be
>honest.
> > > This is important because your idea may be worth $0 to everyone else.
>If
> > > you write it all down it'll only cost you time, but if you start
>buying
> > > lists, buying postage stamps or calling 1500 people you will be
>spending
> > > your $.
> > >
> > > The best example i have is a guy who i went to school with who wanted
>to
> > > grow hydroponic asparagus. Hydroponic because its the best plant
> > > technology, and asparagus because he loved asparagus. Now we live in a
> > > fairly remote city with a very small market for high-end
>hydroponically
> > > grown asparagus. At the end of the day he had all the asparagus he
>could
> > > eat, but was broke and in debt. I always wonder if he still likes
> > > asparagus.
> > >
> > > Just because you like something doesnt mean everyone else will.
> > Also just
> > > because something is high tech and pretty niche doesnt mean you
> > can charge
> > > a lot for it. These are two of the 100's of common marketing
> > mistakes i'm
> > > sure you learn from a good book. (Now there's a product "Marketing for
> > > Geeks", "Dating and Mating for Geeks", "Fourwheel Driving for
> > Geeks"... i
> > > better go patent that one ;)
> > >
> > > I would really think about the free-site model as it will only
> > cost you a
> > > small amount set up plus your time, you get to test your idea, and you
> > will
> > > learn heaps about marketing and business on the way. You will
> > also be able
> > > to assess yourself. Get a 9-5 job (or dont quit yours yet) make your
> > > business work with late nights and lots of effort then the dollars
>will
> > > come your way. Most new business start with a lot of work by one
>person
> > (or
> > > a lot of money).
> > >
> > >
> > > This is sooooo off topic, but hey if anyone else is interested chime
>in
> > off
> > > list as ive about said all i know (wow my whole marketing experience
>on
> > one
> > > page... i'll have to put a hold on that "Marketing for Geeks" book.)
> > >
> > >
> > > mn
> > >
> > > PS: Last piece of advice, never trust advice from a mailing list!!!! I
> > > could be a second year marketing drop out from Toongabbie
> > University. Also
> > > never trust people who use too many exclamation marks or "quoted
>words".
> > >
> > > NB: I am currently looking for a co-author on the newly
> > announced " * for
> > > Geeks " series.... any takers for "Corporate Backstabbing for Geeks"
>or
> > > maybe "Sales Technique for Geeks" (also titled "Lieing your Arse Off
>for
> > > Geeks")
> > >
> > >
> > >
> > >
> > > Mark Nold
> > > markn <email protected>
> > > Systems Consultant
> > >
> > > Change is inevitable, except from vending machines.
> > >
> > >
> > >
> > >
> > > On Wednesday, 12 July 2000 11:14, Nam Nguyen
> > > [SMTP:namnguyenphp <email protected>] wrote:
> > > >
> > > > Hi Mark,
> > > >
> > > > Thanks for your information. But I think I will mail and
> > phone instead
> > > > because I have seen enough of spam and don't believe in spam either.
> > > >
> > > > I admit that I have no experience in marketing. If you have any
>ideas
> > to
> > > > share with me and the list, I would be very interested to know.
> > > >
> > > > Best regards,
> > > >
> > > > Nam.
> > > >
> > > >
> > > >
> > ________________________________________________________________________
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> > >
> > >
> >
>
>
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