Enterprises and other users deploy open-source software because it works. For those of us in the open-source vendor community, however, too often we waste time talking about issues that have relatively little resonance for the vast majority of users.
We miss the mark on open-source marketing. In fact, it's often the case that the very standards we seek to set for the software world--interoperability, transparency, etc.--are better observed and delivered by open standards than by open source.
We don't need paternalistic oversight of open-source adoption, and we don't need to fuel it through vague and inaccurate marketing. Open source is a fantastic way to develop and distribute software. Customers recognize this and don't need to be cajoled or confused into buying.